Categories Marketing Agencies Creative Media Sustainability Technology

Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

T&P logo new
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27 Mar 2024

4 min read
Why creative shop The&Partnership is merging with media agency mSix
Mergers and acquisitions
JT
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26 Mar 2024

5 min read
AI-related services now account for over a third of Dept’s revenue
Dept
Deloitte office
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21 Mar 2024

5 min read
What will Deloitte restructure mean for digital marketing arm?
Mergers and acquisitions
tyler turnbull
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15 Mar 2024

8 min read
Why FCB’s model is working when other agencies’ aren’t
FCB
havas
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14 Mar 2024

4 min read
Havas supercharges global social offering with Wilderness acquisition
Mergers and acquisitions
Burning platforms: how CMOs are navigating a changing marketing ecosystem.

13 Mar 2024

7 min read

Sponsored

Which CMO are you: a trail blazer or a flame thrower?
Promoted
Yellow lightbulbs spell out the word 'no' against a black background

11 Mar 2024

4 min read
How to really get ahead in marketing: Learn to say ‘no’
The Drum Network
Rob Reilly
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11 Mar 2024

12 min read
WPP CCO Rob Reilly had to go backward to go forward – and it made all the difference
World Creative Rankings
Illustration of diverse group of women

08 Mar 2024

9 min read
How networks & ad agencies are celebrating International Women’s Day 2024
International Women's Day

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024