Categories Marketing Agencies Creative Media Sustainability Technology

Metaverse

Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.

Microsoft building

26 Jan 2024

8 min read
Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say
Microsoft
Ces 2024

03 Jan 2024

3 min read
Meet The Drum and share your Predictions at CES 2024
CES
Aquaman Roblox cartoon

08 Dec 2023

3 min read
Warner Bros promotes Aquaman and the Lost Kingdom with new immersive Roblox experience
Entertainment marketing: movies, TV, music and gaming
Adidas metaverse avatar

29 Nov 2023

3 min read
Results revealed at The Drum Awards for Metaverse 2023
Metaverse
a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
Homepage of the roblox.com website

15 Nov 2023

9 min read
Does the metaverse still hold promise for retail brands?
Metaverse
Image

27 Oct 2023

6 min read
AI bolsters Meta’s Q3 revenue surge, as Zuckerberg continues to bet big on the metaverse
Meta
Image

25 Oct 2023

5 min read
Decentraland’s AI World Fair seeks to show there’s life in the metaverse yet for brand...
AI
Shell

12 Oct 2023

6 min read
Gameswashing: Shell's play for young gamers is unethical and unsurprising
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024