Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Spam popups

11 Mar 2024

8 min read
New report detects widespread adtech failures as ads from top brands persist on MFA sites
Adtech
Capitol building

07 Mar 2024

10 min read
Advertisers on alert as bill to ban TikTok or force divestment advances in US House
TikTok
Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
Good-Loop
Sign urging hikers not to take a shortcut

05 Mar 2024

6 min read
By relying on shortcuts marketers skip the joy of the journey
Opinion
Scales weighing up roman empire and Grimmace memes

05 Mar 2024

6 min read
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
Made in Chelsea star and makeup artists holding Clarins products

01 Mar 2024

5 min read
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more
Channel 4
'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

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Advertising amid political polarization: insights from The Drum, The Independent and other...
Promoted
Google building facade

28 Feb 2024

3 min read
32 media groups levy $2.3bn antitrust suit against Google over its adtech practices
Google
Vice building with cracking glass image overlain

26 Feb 2024

10 min read
Vice.com shutters & BuzzFeed sells Complex – what explains the death of millennial media...
media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024