Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
predictions 2024
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15 Feb 2024

5 min read
AI in SEO: Treat it like a new team member
The Drum Network
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07 Feb 2024

5 min read
Effective measurement should propel brands forward – not hold them back
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Interactive entertainment in 2024

06 Feb 2024

5 min read

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The advertiser’s guide to interactive entertainment in 2024
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barry

30 Jan 2024

4 min read
Make ads more like Saltburn – the public will lap them up
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Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

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9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

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Data Privacy Day 2024: Google’s checklist for CMOs
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22 Jan 2024

7 min read
Reddit’s March IPO could buoy its ads business – but ‘it’s a tightrope walk,’ experts...
reddit
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22 Jan 2024

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Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
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