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Future of Media

One thing is certain, the Future of Media will be digital. As technology continues to advance, the avenues in which advertisers can promote their brand, product or service is also increasing.

The Drum offers thoughtful insights into how advertisers and brands are using the existing marketing technology, and what the Future of Media could look like with the growth of Virtual Reality, the Metaverse and more.

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18 Oct 2023

8 min read
Overheard at Advertising Week New York 2023: ‘Fighting fraud means demanding transparenc...
Advertising Week
Xbox controller next to Sony Playstation controller on a wooden table

11 Jul 2023

7 min read
With Activision deal OK’d by judge, Microsoft scores, but ‘Sony won’t fold easily’
Gaming
Data illustration

22 May 2023

6 min read
3 ways to get more out of marketing mix modeling amid cookie loss & regulatory change
Opinion
Adtech

09 May 2023

5 min read
Build v borrow v buy: should advertisers actually own their adtech?
Opinion
Dan Taylor headshot

09 May 2023

16 min read
Google ads VP on future of data-driven advertising: ‘Prediction will supersede precision...
Data
Nodes connected in a network

08 May 2023

5 min read
Breaking down data barriers: the case for clean room interoperability
Opinion
Data face collage

08 May 2023

9 min read
Data-driven marketing, disrupted: explore The Drum’s Data & Privacy Deep Dive
Data
worker protesting

02 May 2023

8 min read
Hollywood writers’ strike may disrupt TV schedules, but it’s unlikely to deter adverti...
Future of TV
Attention

01 May 2023

6 min read
Consumer attention controls the pace of commerce innovation
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024