Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

A group of women and Avon's new logo on top

03 Apr 2024

7 min read
How Avon’s new CMO plans to modernize the 137-year-old beauty brand
avon
The TikTok logo, lit by a ring light

02 Apr 2024

10 min read
A premature post-mortem: Ad execs on TikTok’s legacy so far
TikTok
Man in front of a camera recording a video
Premium Item

27 Mar 2024

5 min read
Why you should partner with micro-influencers to reach niche audiences
Influencer marketing
Adam Richman holding a cup of tea with the Union Jack

27 Mar 2024

5 min read
Man v Food’s Adam Richman on how adapting for social has given him food for thought
Entertainment
axe body spray campaign

21 Mar 2024

3 min read
Axe throws down the gauntlet with ‘The Haters Upset: Axe v Tom Ford’
axe
SNL sketch with the cast holding a big version of a Stanley cup
Premium Item

13 Mar 2024

6 min read
Can Stanley avoid the ‘Ugg trap’? Only if it can embrace the silly
Brand strategy
Two influencers, posing in front of a sky full of hot air balloons

08 Mar 2024

5 min read
‘True human influence’ and nostalgia: How creators supercharge travel marketing
The Drum Network
Makeup influencer

07 Mar 2024

7 min read

Sponsored

Celeb-founded beauty brands – why some succeed where others fail
Promoted
Deinfluencers impacting brands

05 Mar 2024

6 min read
Deinfluencers are hurting Dyson and Stanley. This is how they should respond
Opinion

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