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Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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25 Apr 2024

6 min read
Why zero-party data will reshape advertising in the post-cookie era

24 Apr 2024

7 min read
Top 4 ways to make the most out of peak travel season advertising with OOH

23 Apr 2024

6 min read
How can brands effectively reach the Olympic audience with connected TV advertising?

25 Apr 2024

6 min read
Why marketers should embrace gaming as the premium environment it is

15 Apr 2024

6 min read
Unbiased measurement: A north star for mobile and app marketers in 2024

16 Apr 2024

4 min read
4 privacy questions brands should ask their location-based advertising partners

15 Apr 2024

6 min read
Navigating the political storm: Why out of home media is your campaign's shelter

16 Apr 2024

6 min read
4 expert tips for using generative AI to maximize native ad effectiveness

03 Apr 2024

8 min read
Sustainability: New regulations can help marketers move forward on climate

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