If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that the key to this lies in some clever planning. In the first part of a three-part series, Peter Czapp will show you how to significantly increase the profit you make, including how to:
- Work out what your profit sweet spot is
- Reposition your agency to ensure that every project is highly profitable
- Build a profit culture so that your whole team is engaged in increasing profitability
In-housing or right-housing? A hybrid way of working or an agency of record? Get all the information you need to pick a creative setup that works for you.
This panel of in-house,...
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Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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Businessman and farmer, Wilfred Emmanuel-Jones talks to The Drum about how brands and marketers can do a better job of engaging a more diverse consumer-base and of how he is building... read more
Independent agency CEOs from across APAC will share the challenges they face and the successes they are experiencing when competing with networks and consultancies.
read moreLearn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
read moreWith agencies being all about their people - how are their cultures being affected in lockdown and how are agency leaders working hard to retain what makes them unique through remote... read more