back to thedrum.com
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The Bank of Creativity, One Minute Briefs (OMB) is designed to change the way people think about advertising and the way creatives (and creativity) work. OMBs gives creatives one minute to create concepts. Are OMBs the answer to the creative agility conundrum, or do we still require a dose of due process? Nick and Stein IAS’ CCO Reuben Webb will discuss and debate agility in creativity. A One Minute Brief competition also will be set and the OMB community creatives and top B2B agency teams will be tasked with the challenge. The work will then be judged, and winner named in Part 2 of this event.
This live challenge and chat will look at the need for speed – and the positive impact it can have on the quality of creative thinking.
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at...
read more
HOSTED ON LINKEDIN LIVE
Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change... read more
HOSTED ON LINKEDIN LIVE
2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges...
read more
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change... read more
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory... read more
.png?w=400&ar=1:1&fit=crop&crop=faces&auto=format)
