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The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting every sector, what progress has been made? And critically, as B2B businesses strive to transform, what is the role of culture, ethics and humanity? Some big questions will be answered in this session.
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations?... read more
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The... read more
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address... read more
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change... read more
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory... read more
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For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra y Gómez de León, the multi-award-winning global head of creative... read more
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates.... read more
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at...
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