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Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Amazon Go

03 Apr 2024

4 min read
The Drum’s Daily Briefing: Amazon Go goes and Japanese whisky fights fakes
Daily briefing
Box of 12 PrettyLittleThing and Krispy Kreme donuts

25 Mar 2024

8 min read
Why Krispy Kreme jumped at the chance to collab with PrettyLittleThing
Krispy Kreme
Pot Noodle's infamous slurp

22 Mar 2024

6 min read
Pot Noodle: why our slurp doesn’t suck
Opinion
A black Nike trainer against a white background

29 Feb 2024

5 min read
Has the Nike Air bubble popped for gen Z?
The Drum Network
A retail shopping trolley amid a yellow background

23 Feb 2024

6 min read
How digital retail media is transforming the relationship between brands and consumers
Open Mic
Pringles and caviar - a high-low food collabaoration

22 Feb 2024

5 min read
Crisps and caviar: Why high-low food collaborations are a win-win for both brands
Open Mic
A pink balloon

22 Feb 2024

13 min read
How Zoe, Plenish et al are making the most of a global gut health moment
Food & Drink
Red and orange clothes on a clothing rail

21 Feb 2024

6 min read
Here’s how fashion brands can make lasting sustainability changes
The Drum Network
Digital out of home (DOOH) adverts in a supermarket

20 Feb 2024

5 min read
Tech on the menu: The integration of DOOH in the food and beverage industry
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024