Categories Marketing Agencies Creative Media Sustainability Technology

Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

The Crew Motorfest game launch

12 Sep 2023

1 min read
Stressed-out supercars dream of vacations in the sun in Sid Lee spot for Ubisoft
Gaming
A hand holding a remote control in front of a television, turning on Netflix

06 Sep 2023

4 min read
Is Netflix’s foray into gaming doomed? Not if it learns from others’ mistakes
The Drum Network
vans world

17 Aug 2023

6 min read
100m people have now visited Vans World. Here’s how to do a brand experience in Roblox
Vans
Braze Article Header Day 3

17 Aug 2023

5 min read

Sponsored

Streaming with intention - connecting with the next generation of viewers
Promoted
With 35 million daily visitors Twitch is the place to be
Premium Item

16 Aug 2023

5 min read
Lessons from Samsung and NYX on using Twitch to grow your brand
Build A Brand
mw3 campaign still

09 Aug 2023

3 min read
Trailer for Call of Duty: Modern Warfare III teases an infamous villain’s return
Activision Blizzard
TikTok Cannes Panel Session Team

31 Jul 2023

5 min read

Sponsored

Gaming culture takes center stage as marketing’s biggest opportunity
Promoted
A hand holding out a game console's controller

24 Jul 2023

5 min read
To build successful brands in gaming, marketers need to create a character
The Drum Network
Xbox controller next to Sony Playstation controller on a wooden table

11 Jul 2023

7 min read
With Activision deal OK’d by judge, Microsoft scores, but ‘Sony won’t fold easily’
Gaming

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