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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

A24 Civil War promo

19 Apr 2024

9 min read
Media pros respond to AI images from A24: ‘A huge misstep for its reputation’
Generative AI
Llama 3

19 Apr 2024

6 min read
Weekly AI Recap: Meta unveils Llama 3, Claude 3 Opus gets added to Amazon Bedrock
Amazon
A blue plastic question mark against a pink background

19 Apr 2024

6 min read
From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution
The Drum Network
A multicolored wooden abacus against a white background

17 Apr 2024

6 min read
History teaches us not to fear AI
The Drum Network
Elephants in rooms, generated by Midjourney

16 Apr 2024

6 min read
Let’s address the AI elephant in the room. You’d never hire someone this mid
Opinion
Samsung Galaxy S23

15 Apr 2024

4 min read
The Drum’s Daily Briefing: Samsung steals smartphone top spot and OpenAI opens in Asia
Daily briefing
Three cartoon characters

15 Apr 2024

7 min read
Has AI oversaturation already killed the opportunity to stand out?
Artificial Intelligence
Sag-aftra

12 Apr 2024

3 min read
Sag-Aftra & major record labels reach tentative deal for AI protections in sound recording...
Artificial Intelligence
Krystal Hauserman

12 Apr 2024

4 min read
Krystal Hauserman on marketing in the modern age: ‘Be a student for life’
Possible Miami

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024