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News, insights and stories from inside the marketing industry

Bunting-style flags meeting in a cluster

28 Mar 2024

4 min read
So you want your brand to win over APAC? Step 1: Stop thinking of it as a monolith
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A red and white sign shows the word 'recording' against a black background

28 Mar 2024

5 min read
Let’s think ethically about how to use AI with voice artists (not instead of them)
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Three yellow sticky Post-it notes on a white bakcground with a blue Sharpie marker pen beneath them

28 Mar 2024

4 min read
Investing millions in AI is great, if you know what to do with it
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A figure in silhouette in front of a massive Universal Studios sign

28 Mar 2024

4 min read
Why streamers and studios are leaning on talent to grow their brands
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A graphic of a red devil face and a crossed out circle

27 Mar 2024

7 min read
Bad brand behavior: 5 things clients need to stop in 2024
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A message painted in black on a white brick wall reads 'you may get lost but not in the crowd'

27 Mar 2024

5 min read
Small connections can lead to big things at SXSW
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A racing car in the paddock

27 Mar 2024

5 min read
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
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A rudimentary metallic robot in a field

27 Mar 2024

5 min read
As AI enters the branding world, 3 vital things are missing
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A still from John Wick Chapter 3: Parabellum

26 Mar 2024

7 min read
Flicks & mortar: They’re under fire in the age of content, but cinemas will never die
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A woman with her fingers in the shape of a gun infront of gaming-style neon signs

25 Mar 2024

6 min read
‘Pretty good for a girl’: How your brand is hindering gender equality in gaming
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A pylon viewed from below making an abstract pattern

20 Mar 2024

4 min read
Here’s how simple (but not simplistic) brands are bringing light to the energy sector
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The skyline in Austin, Texas

15 Mar 2024

5 min read
At SXSW 2024, bold experiential marketing took center stage
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An archery target with arrow marks against a green background

14 Mar 2024

5 min read
Are we losing the art of marketing relevancy?
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A model mouth and tongue with red gums against a white background

14 Mar 2024

4 min read
Let me tell you a funny story: Why we’re running a comedy night for our ‘competitors�...
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Facebook pin badges scattered on a white background

13 Mar 2024

5 min read
Facebook’s not getting any younger; neither are its users
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A still from Papaya Global's Super Bowl ad showing four men in business suits playing ping pong

13 Mar 2024

5 min read
Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
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Joshua Elser of 2LK on his sustainable journey to MWC in Barcelona

13 Mar 2024

3 min read
Watch: Why I spent 30 hours on trains and buses to get to Mobile World Congress
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A black Fayorit typewriter against a white background

13 Mar 2024

6 min read
AI won’t replace B2B copywriters, because it can’t
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024