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The Responsible Marketing Hub with Google

Content created in partnership with Google

A new future of advertising is coming: one that puts privacy front and center. We want to help you prepare for it. Building a privacy-first business is essential for success today and in the future – but how do you grow your business while keeping consumers safe? As businesses and agencies prepare for a future without third party cookies, privacy-preserving technologies, built on machine learning and automation, are helping to fill reporting gaps and understand people’s needs in a privacy-centric way. Dive into the content below for essential tips, insights and perspectives to help your business thrive in a privacy-first world.

THG deployed privacy solutions at speed & scale

18 May 2023

5 min read

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How THG deployed privacy solutions at speed & scale across 30 retail brands
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A lady reading from a laptop and taking notes

21 Mar 2023

7 min read

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Marketers, make privacy a core competency not just a specialist subject
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Panel discussion at Google UK Privacy Forum

13 Mar 2023

6 min read

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Privacy is a journey, but everyone needs to be on board
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google data privacy

10 Jan 2023

8 min read

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Why client-agency trust is key for automated privacy solutions at scale
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google data privacy

14 Dec 2022

6 min read

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When marketing meets legal – joining the dots for responsible marketing excellence
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‘Privacy by design: invest now for future success’ show from The Drum’s Media Summit 2022

21 Nov 2022

5 min read

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4 lessons for marketers to thrive in a privacy-first future
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Google’s ‘Privacy by design

17 Nov 2022

6 min read

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Marketers must be proactive on data privacy to maintain customer trust
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Keep investing in talent to create expertise in data and technology

16 Nov 2022

11 min read

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Google’s Matt Bush on how to drive growth & differentiation with agency partners
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Got a question about privacy? We asked Google experts for the answers

15 Nov 2022

6 min read

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A data privacy primer with Google – everything you need to know
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