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Creative

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

mikes hard lemonade campaign

New

2 min read
Exhausted employees earn their sips of Mike’s Hard Lemonade on brand’s 25th anniversar...
VCCP
i am a nurse campaign

New

2 min read
Real nurses light up Times Square in Figs’ ‘I am a Nurse’ campaign
Healthcare Advertising
A mug of PG Tips

New

2 min read
Ad of the Day: PG Tips addresses a nation of tea drinkers for the first time in 8 years
Food & Drink
Ashley Walters in Pg Tips ad

3 days ago

6 min read
Steve McQueen directs £12m PG Tips TV return starring Ashley Walters
Food & Drink
A woman whistling

4 days ago

2 min read
Ad of the Day: Leo Burnett’s first spot for Confused.com is a joyous whistle-along
Ad of the Day
Haaland in Clash of Cloans

5 days ago

1 min read
Ad of the Day: Erling Haaland becomes Clash of Clans character
Gaming
A woman lying on top of a man

01 May 2024

2 min read
Ad of the Day: Lynx makes a bold bet on comedy with two new spots
Ad of the Day

Member Exclusives

Tim McNaughton
Premium Item

29 Apr 2024

8 min read
Wes Anderson’s puppet maker on what went into making Just Eat’s stop-motion ad
Just Eat
New 180 Amsterdam branding
Premium Item

24 Apr 2024

8 min read
As 180 turns 25, we look back at its best work and to its future and new identity
180 Amsterdam
ford 'freedom of choice' campaign
Premium Item

17 Apr 2024

5 min read
How Ford’s new global CMO plans to ‘break through the clutter’ in her debut ad campa...
ford
Argentina fans celebrate next to a shipping container full of Bud

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