What is the key to a successful working relationship? In this optimistic and very frank session, a senior marketer and a satisfied client share the secrets of their working methods and offer tangible takeaways for your agency.
Hear Steve Axe, group chief marketing officer at Birdseye owner Nomad Foods, and Jessica Tamsedge, McCann London managing director, share the lessons they've learned during the pandemic:
- Making sense of the new innovations and using them to your advantage
- “Sometimes you don’t need a brief, you need to ask questions.”
- No-nonsense insights about the unexpected challenges, and silver linings, of this year
Learn how external and in-house agencies can bring out the best in each other. A recent WFA study found 57% of major multinationals had built in-house teams for creative services,... read more
Sign up for The Drum Awards for Agency Business Virtual Ceremony.
Due to the current situation, we can’t host our usual awards night, so instead, you are invited to join...
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Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
What does a great client partnership look like in tough times? In this exclusive session, you can peek behind the curtain as a senior marketer and a satisfied client share the secrets... read more
With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head... read more