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Member Exclusive
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and dig into the different ways agencies are building a pipeline, qualifying opportunities, winning work and then pricing it.
Join No Fixed Address, MediaLink, and major US brands Jack in the Box and Sheetz Inc as they tackle the new biz challenge from all angles:
- Tips on what never to do when you’re pitching a client
- Tips for brands to get the most out of the pitch process or agency partnership
- Are you tracking and analysing metrics the right metrics?
- Being accountable, embracing ambiguity, and being strategic about your needs
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In this session, we will explore how businesses can further ramp up their creative offering through new ideas, innovation and talent recruitment.
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We will hear first-hand, how some of Europe’s leading privately-owned marketing services companies have successfully built and realised value for their businesses.
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If you want your agency to still be here in five or ten years, it’s essential that you have a profitable and sustainable business model. What many agencies don’t realise is that... read more
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Member Exclusive
In this talk, creative entrepreneur Will Travis shares some of the principles of his Elevation Barn business, focused on finding clarity, as well as sharing his thoughts on how this... read more
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Pricing is one of the key determinants of profitable growth. Get it right and your agency will thrive. Get it wrong and you’ll be bogged down with unprofitable work, which has... read more
A discussion among the main players around the acquisition of The BeHeard Partnership, how it came about and took place during lockdown - and what the plans are for it moving fo... read more
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The agency/marketer environment and our jobs are changing at an unprecedented rate. It’s generally understood that the rate of change will only increase driven in part by the ‘great... read more
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In a constantly changing industry climate, the 4A's keeps a close pulse on how agencies are shifting to use more progressive working models. As part of this session, 4A’s CEO Marla... read more
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