What does a great client partnership look like in tough times? In this exclusive session you can peek behind the curtain as a senior marketer and a satisfied client share the secrets of their success. Get honest tips for building stronger relationships with your clients amid this year’s many challenges.
Join Edward Bell, general manager of brand, insights and marketing at Cathay Pacific, and Craig Mapleston, regional director, APAC at VCCP, for a frank discussion on:
- Remaining positive and professional in the face of major global disruption
- Building a lasting partnership on shared belief, empathy and determination
- Mistakes to avoid making as the industry evolves
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Three pillars of growth for 2021: What to measure as you grow
In challenging times, it’s more important than ever to have accurate financial
information at your fingertips....
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According to the latest industry reports, digital advertising budgets continue to increase, with programmatic once again benefitting from greater investment.
But as spend increases,...
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With the world in flux, agencies are trying to figure out what the clients of the future will look like and where work will come from. During this session, The Economist’s head... read more
Whether you are pitching or refusing to pitch, workshopping or negotiating with procurement – this session is a must. Hear from clients about what inspires them to say yes, and... read more