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5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan, managing director at Singtel will uncover why this technology will change the face of media, gaming and commerce for good.
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
As this session was pre-recorded on 6 Nov some statements made in relation to the US election are to be taken as past tense.
According to the Lords Select Committee on Democracy... read more
In a year that continues to test brand resilience, trademark Pepsi has relied on social listening as its north star - using it as a tool to amplify culture-led conversations. Todd... read more
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally... read more
If you worry that your account-based marketing investment is not generating the ROI you expected then you are not alone. To shed light on why many organizations have not built the... read more
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant... read more
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