back to thedrum.com
If you Google ‘digital transformation’, you’ll get 439 million results. That’s a lot of transforming. And most of it is still a work in progress. Yet, there’s one significant aspect of transformation that has been overlooked: connecting agile digital marketing to agile digital infrastructure. More than ever, the all-important ‘front end’ of real-time marketing and customer experience needs to be transformed in lock-step with the equally important ‘back end.’ As customer needs and market opportunities evolve, a fully connected CX/customer journey powered by real-time data and intelligence can be a competitive advantage and increasingly is a business mandatory. In this session, leaders from two of world’s the most highly awarded digital agencies address the huge upside (and not inconsiderable barriers) to end-to-end transformation.
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more... read more
Social media is a powerful marketing channel but it can be a transformative ally for businesses having to work at the speed of culture, technology and ever-changing consumer expectations.... read more
This session brings together a practical guide for how brands should best partner with eSports talent, from the talent itself. Pro player Chiang Wen Jun and eSports expert Ampverse’s... read more
.jpeg?w=400&ar=1:1&fit=crop&crop=faces&auto=format)
Connected TV’s momentum is undeniable. After gaining significant traction in the U.S., CTV is now proliferating throughout Europe—with half of UK households now streaming. Roku’s... read more
2020 has created novel challenges for digital advertisers and accelerated trends already underway around platform consolidation, supply path optimisation, and a focus on quality.... read more
Member Exclusive
5G technology has been on the horizon for some time now but what will that mean for consumers, and therefore marketers, when it hits the mainstream? In this session, Siok Hoon Gan,... read more
Gaming is a lot more than shoot ‘em ups for young boys, but how much does the good and the great of the industry really know about this essential digital marketing channel? The... read more
Join Managing Director of Events, Lynn Lester & special guests as she reveals the winners of The Drum Awards for Social Media 2020.
read more
