GAMING AND ENTERTAINMENT

Gamers are not who brands think they are

IN PARTNERSHIP WITH

One third of the global population now plays video games, from casual mobile apps to internationally live-streamed esports competitions. But the 'gamer' remains misunderstood: they make up an audience as diverse and complex as the games they play.

Make sense of their motivations and behaviour with Activision Blizzard Media, the largest game company in Europe and the Americas, whose unique position in the industry brings unrivalled clarity and insight. This session will share valuable new research on gamers, helping brands move beyond the stereotypes to connect authentically with their gaming customers.