Achieving agility in the face of change

In partnership with Neustar

Against the backdrop of a continuously changing retail landscape, how can brands channel agility for marketing and sales success? The Drum sits down with MediaMarktSaturn Retail Group's expert- marketing efficiency, Ralf Schweitzer, and Mark Gooding, Neustar’s head of business development to discuss how to drive growth in the face of massive changes in the retail world. With tangible examples on how MMS transformed their marketing and measurement teams and strategies, we will uncover how a more data-driven, agile marketing practice is the key to success in uncertain times.

In this session we will cover:
• The marketing journey and shift to agile marketing
• The wider retail landscape and the challenges faced
• The impact of COVID on the retail ecosystem
• The current state of play
• A look to the future