While Google, Facebook, and Apple continue to make decisions on how and what data can be used, it is the marketer who is truly being held responsible and the first to be blamed when things go wrong, and we should be. As marketers, it’s our job to build one-to-one relationships with our consumers, gain their trust and their consent, gather their preferences, and treat their data with integrity. In this conversation with Tim Glomb, VP of Content at Cheetah Digital, he will tap into his 20+ years of experience as a brand marketer and technology leader.
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