The world of commerce is changing; consumers making purchase decisions in 2021 aren’t thinking about channels, touchpoints and the path to purchase. Rather, they are seeking out brands and businesses who bring value to their lives – whether that’s in the form of free content, privacy over their personal information, relevant ads, and a consistent omnichannel experience.
In the face of changing demands from consumers and, in turn, advertisers, this session will look at the changing role of data in the planning/buying process and how future-focused agencies can master how to activate first-party, privacy-safe data to drive better commerce outcomes for all.
Facebook has developed a framework that agencies can use to help clients build long term brands. Join Carlos Palacios, strategic communications planning lead at Facebook as he shares... read more
Growing your business is meant to be when all the hard work pays off, but it comes with its own set of problems: from finance and operations to talent and culture. Our panellists,... read more
A panel featuring speakers from various marginalised groups who may have faced discrimination through microaggressions in the workplace. Topics of conversation could include: what... read more
The strain of Covid on agencies has led many worried agency bosses to accept client demands without question for fear of losing lucrative business in an unstable market. An investigation... read more
Consumer habits have changed throughout the past year at the rate of knots, forcing brands to re-think their engagement strategies, and how best they serve their audiences through... read more
Gaming is an industry hot topic but underneath all the hype is a very real opportunity for agencies to be making revenue. Clients are always after a new way to reach consumers and... read more
Talent has never been more accessible than ever before but that also means it can be harder to secure, and afford. In this session, we will explore the key questions that agency... read more
Lockdown and working from home forced agencies and clients to rethink the pitch process. Chemistry meetings took place on Zoom while decks were presented in Teams meetings. The savings,... read more