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We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the best media on CTV, as well as look at what’s coming down the line for brands and agencies.
After a cancelled holiday season in 2020, it comes as no surprise that expected retail spend for Q4 2021 is on the rise – with online spending set to capture a significant share... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
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Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
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Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
