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Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the latest developments on the legal front both in the US and internationally and how far we’ve come since the adoption of both GDPR and CCPA. They will discuss the possibility and pros/cons of federal legislation in the US versus state-level legislation as well as the appropriate role of big tech players like Google and Apple (who are already leading the charge with their own rules [Google’s Privacy Sandbox/FLoC and Apple’s iOS 14.5 IDFA updates] and have established a status quo before legislators have been able to
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
We all know consumers have flocked to on-demand premium video content over the past year but what does that mean for inventory? This session will give practical tips for buying the... read more
The race to have a solid first-party data strategy is on, as the industry watches the gradually diminished use of the cookie. Ahead of the curve is leading publisher News Corp in... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
