While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing director, Southeast Asia at Quantcast, will talk about what digital decision-makers need to think about to future-proof their strategies around Privacy, Transparency and Data.
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
What comes after the end of third-party cookies?
Marketers, advertisers, and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization...
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“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
Are you as a marketer driving brand awareness and ecommerce efforts separately? What if we told you that by combining both the efforts you could improve business results? In this... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more