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CTV represents an extraordinary opportunity to create a better advertising experience – one that is relevant, tells a compelling story that matters to the specific household, and allows the consumer to take action in a way that is non-intrusive and fosters a closer relationship with the brand. So if creative is responsible for driving 47% of advertising campaign sales – more or less contributing as much to a brand’s in-market success as reach, targeting, recency and context combined – according to a recent Nielsen study, where do the creative opportunities for CTV lie? In this session, we will explore how CTV provides an entirely new canvas for marketers with new content capabilities, creative formats, and audiences with new expectations and challenge the industry to abandon legacy approaches and reinvent the medium by putting the consumer and the creative ad experience at the centre.
Churchill famously said “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Digital commerce has upended consumer... read more
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
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"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
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The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
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Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more
