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Building a first-party data strategy should be top of mind for every marketer as we move into a privacy-first future. Data-rich sectors – those that deal directly with customers – have a head start. The data-poor – those that sell through intermediaries – have traditionally relied on third-party cookies, and are just coming off the starting blocks in terms of their own first-party data.
In this session, we’ll ask what customers want from their brand relationships, and how brands – both data-rich and data-poor – can build the datasets they’ll need to create deeper engagement with their consumers in a cookie-less world. We’ll take learnings from brands at different stages of their data journey and explore solutions that marketers should be looking at today to systematically rethink their data strategy and take advantage of the opportunities ahead.
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The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more
Member Exclusive
As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown of its off-field... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
Like most creative teams, you might find you lack the time to focus on your core job: being creative. According to research, workers only dedicate 40% of their day to the job they... read more
The Drum’s Virtual Awards show for Digital Advertising APAC reveals the 2021 winners. As we run through the categories and announce the award winners and highly commended, we'll... read more
Experts will discuss the possible approaches to tracking, ad targeting and ad measurement in light of Apple’s recent iOS 14.5 privacy update and the imminent death of the third-party... read more
