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"Is your head in a spin about the future of Advanced TV advertising and how to navigate through 2022?"
Join The Drum and Freewheel for a dynamic panel discussion on marketers’ attitudes towards Advanced TV – and what these look like in a world recovering from the blindside of 2020. We’ll be discussing the findings from Freewheel’s new research study, but rather than present yet another boring powerpoint deck of stats, we want to mix things up a bit! That means we’ll be spinning our in-house ‘Wheel of Findings’ to provide guests with discussion jumping off points seemingly at random. Our guests will then bring colour, context and expertise to the linear, digital and Advanced TV discussion points that we land on.
The world of NFTs has opened up the metaverse for brands, with the likes of Coca-Cola, Dole and Twitter all jumping into the community. But what value does it bring to marketers?... read more
Member Exclusive
Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more
While it may seem the only constant in digital is change, this session will help distil the future of ad tech into three important trends in APAC. Industry leader Sonal Patel, managing... read more
We’ve all heard the adage, “garbage in, garbage out.” But what about the quality of the data feeding today’s most advanced AI models and solutions? In this session, we’ll... read more
Member Exclusive
The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more
“Alexa, when will my order arrive?” The way that consumers are engaging with brands and retailers has evolved massively and the explosion of touchpoints brings a whole new set... read more
Member Exclusive
Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more
