Data

What media data is really important for marketers?

In partnership with DoubleVerify

In a world in which privacy concerns are turning the tide on how the media industry uses data, it is time to take stock of what data we really need. What data is truly useful to track, optimize and measure marketer's KPIs? How do attention metrics, brand safety and viewability data factor into all of this? This session will look to uncomplicate the complicated and get down to the essentials on what media data is really important for marketers.

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