Creating authentic brand experiences in the metaverse

In partnership with Yahoo

The metaverse is moving into the mainstream, and in the process becoming more accessible for brands and media budgets. But “the metaverse” can mean many different things. This session will explore the who, what, where and why of the metaverse in its current state, and inspire you with some of the most creative activations and possibilities for brands looking to understand the parameters of what’s possible right now. Speakers will share advice on how to navigate those early steps into the metaverse, exploring which Web3 strategy is right for you and the future potential of metaverse activations in the wider marketing mix as it becomes the ultimate immersive brand experience.