Loyalty marketing, the key to navigating a cookieless future: are you listening?

In partnership with Oracle

The cookieless future is looming, and marketers are scrambling for ways to combat the drop in performance that is already beginning to show. We look at how new loyalty marketing strategies across the metaverse, NFT’s and blockchain are driving engagement, and what this means for how you should be planning to combat the deprecation of third party cookies. Lastly, we’ll look at a couple of case studies from Budweiser and Red Bull Racing to see the steps they’re taking to drive engagement across the customer journey which lays a foundation for future targeting and acquisition.