How do B2B marketers - with so many roles, so many pieces and parts - avoid turning into a Frankensteinian monster? Here’s how to avoid a modern-day horror story.

Try to define the role of a B2B CMO. Go ahead. One sentence. Do they own brand? Pipeline? Insights? Data? Growth? Internal comms? Customer relationships? Tech stack? Product? Creativity? DEI? Culture? Where does it begin? Where does it end? What does success look like? So many twists and turns. This session reveals all.