The Great Marketing Declutter: Are you Surviving, Striving or Thriving?

Marketers today face mounting pressure after a wave of unprecedented disruption. From changing customer needs to dealing with new ways of working, an explosion of new technology to grapple with, smaller budgets and bigger asks; it’s easy for marketers to lose focus and get lost in a clutter of priorities coming from all directions. In a new three-part video series, Michele McGrath, chief client officer, and Nina Holdaway, managing director, at Accenture UKI, discuss the three distinct groups of marketers identified in the research: the survivors, the strivers and the thrivers. Each faces its own unique challenges, so it’s critical for marketing leaders to recognize which group they fall into at any given point in time.