Branded Content | The Drum

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Categories Marketing Agencies Creative Media Sustainability Technology

Branded content involves content that is directly linked to a brand, showcasing a brands values rather than focusing on a product or service. We take a look at how brands are turning to good content in order sell their brand to consumers, relying less on PPC and display advertising.

We also explore how branded content, when done correctly, can help to drive engagement, increase brand awareness, and improve brand loyalty.

Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

Sponsored

Made you look: how brands can be attention magnets in a distracted world

Promoted

Forging new paths and audiences through travel branded video content

12 Oct 2023

6 min read

Sponsored

Forging new paths and audiences through travel branded entertainment

Promoted

Barbie in the 2023 moovie

21 Aug 2023

8 min read

Stepping into Barbie’s heels: is a branded content renaissance coming?

barbie

BENLabs team at Cannes Festival

25 Jul 2023

7 min read

Sponsored

‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content lands...

Promoted

Headspace A Guide To Meditation on Netflix

18 Jul 2023

4 min read

How Headspace is capitalizing on the halo effect from partnering with Netflix

netflix

Cherries Wild TV show on Fox paid for by Pepsi

20 Jun 2023

5 min read

Is branded content worth it? Find out who nailed it and who missed the mark

Build A Brand

Peloton bikes featuring in Emily in Paris

30 May 2023

6 min read

Advertisers want Emily in Paris-style branded content – this talent agent plans to help

Branded Content

How to use illustrations in your marketing

04 May 2023

6 min read

7 brilliant examples of how brands are using illustrations in their marketing

advertising

13 Apr 2023

6 min read

Does your content promote dialogue around your brand? 10 questions you need to be asking

Content

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024