Pushing past the average product page, we helped Alienware unveil its Defy Boundaries 2
0 launch with a fresh approach: disrupt the “typical” gamer stereotype and empower all types of gamers. This microsite adventure and social media activation began in a futuristic digital portal and brought gamers into a vibrant Alienware world where interactive challenges and secret prizes awaited. Through this tailored, immersive journey, we helped empower Alienware’s morphing, shifting, and expanding audience to share, and celebrate their authentic selves.