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The metaverse is moving into the mainstream, and in the process becoming more accessible for brands and media budgets. But “the metaverse” can mean many different things. This session will explore the who, what, where and why of the metaverse in its current state, and inspire you with some of the most creative activations and possibilities for brands looking to understand the parameters of what’s... Read more
In partnership with Yahoo
In partnership with Oracle
The importance of great customer experience has crystalised in marketers’ minds after the events of the last two years, in which brands have been increasingly expected to meet consumers’ expectations across multiple touchpoints day and night. Now, we’ll examine how to ensure your CX offering can keep up with relentlessly innovating competition.
The TV industry continues to evolve at rapid pace to keep up with the changing wants of viewers and the emergence of CTV, OTT and other technologies. As established media giants consolidate and innovate, and new players arrive to shake up the market, we’ll examine the key trends that will shape the future of TV.
Influence marketing was a hot topic in 2021, and it will only continue to grow in popularity with brands in 2022. We will explore what has worked and what hasn't, and we will take a look into interesting areas such as social buying, measurement tools and transparency.
More and more brands are embracing this ever-evolving sector, which offers the opportunity to engage with a huge proportion of the market, whilst building a relationship and brand sentiment. We will share success stories as well as give insights into what is next in this incredibly exciting part of the market.
B2B is more personal, more in-step with how people discover and use technology than ever before. That is upending traditional B2B marketing methods, putting the onus on marketers in the space to keep pace with the habits of our ever-more tech-savvy consumers. So how are B2B marketers using technology to transform their strategies? How central are video, VR/AR and metaverse platforms - and how are they allowing B2B marketers to sharpen their skills?
Without data you have nothing, and within this topic, we will look at great examples of how companies have harnessed their most valuable asset, whilst ensuring the audience is protected at all times.
The Drum chats with industry leaders discussing current issues and treads in digital transformation today
