Domino’s Pizza returns with yodeling discounts
Domino’s has brought back Betty and its Alpine yodeling in the latest installment of its ‘Domin-oh-hoo-hoo’ campaign.
Third time’s a charm for the pizza brand as ‘Betty’ reprises her role from the first ad to let customers on this side of the Pyrenees know that you can receive 50% off when spending £30 or more online.
The latest 30-second commercial once again employs the art of long-distance mountain calling to get its message across, with a variety of would-be pizza munchers shown filling their lungs to belt out their orders.
Devised by ad agency VCCP, the campaign follows an earlier Christmas installment in which a troupe of carol singers tear up their hymn sheets for an impromptu bout of yodeling.
The seemingly random nature of the piece was a direct follow-up to an earlier ‘Domin-oh-hoo-hoo’ creative in which Domino’s Pizza reunited pizza-lovers through voice projection.
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