Categories Marketing Agencies Creative Media Sustainability Technology

Experiential Marketing

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty.

From festivals to retail installations to unmissable activations, we examine what audiences want from brands in this new era for experiential.

Garnier hands out products at a festival
Premium Item

30 Apr 2024

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
Build A Brand
motel 6 campaign

26 Apr 2024

2 min read
Motel 6 names Garfield its ‘chief pet officer’ & opens pet-friendly Garfield-themed su...
hotel marketing
DJ at a Rockstar Energy Drink event
Premium Item

17 Apr 2024

6 min read
Why events marketing spend is booming when other channels are sluggish
Experiential Marketing
A bright light show against a dark background

10 Apr 2024

5 min read
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
The Drum Network
A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
The Drum Network
The skyline in Austin, Texas

15 Mar 2024

5 min read
At SXSW 2024, bold experiential marketing took center stage
The Drum Network
A backlit stage set up for a musical performance

01 Feb 2024

5 min read
All the world’s a stage: Next-gen live events are building the experience economy
The Drum Network
A 360-degree bird's-eye view of the earth

18 Jan 2024

8 min read
What actually is immersive marketing (and where is it headed next)?
Experiential Marketing
Make up and tattoo parlor at Pinterest pop up

11 Dec 2023

7 min read
Have influencers made experiential marketing risk-free?
Experiential Marketing

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