Ledger Bennett
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Featured on The Drum

A man reads a newspaper while sitting in front of a wall covered in newspapers
How to say something compelling in a world of headline-readers
3 days ago
A photo taken down the middle of a concrete spiral staircase with a red handrail
Keep up with the pack with these 4 must-know UX trends
28 days ago
A white Tesla logo on a silver-coloured handle against a white background
Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy
1 months ago
Two colored pencils, on backgrounds of alternating colors
‘Brand and demand aren’t opposites’: What mistakes do we make in conceptualizing B2B?
2 months ago
The word 'mistake' is printed in white on a red strip
Marketers need to make better mistakes: 7 assumptions holding us back
2 months ago
Swirls of colourful paint in a kaleidoscopic pattern
Beauty, B2B, and neuroaesthetics: Why content strategy should be better looking
3 months ago
A vacuum cleaner, hoovering up dollar bills
Trust me, revenue teams can help B2B businesses to maximize profits
3 months ago
A stylized version of the Meta logo and various Meta apps
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
6 months ago
A peeling triangular sign featuring an exclamation mark!
In B2B, why is no one paying attention to attention?
6 months ago