From complexity to opportunity: unlocking the full value of multiscreen TV

Getting into the game with Affinity Solutions’ Damian Garbaccio

Damian Garbaccio offers his hot take for marketers on how to transform insights into influence at the register

4 mins

Resetting expectations with UM Worldwide’s Chris Wilhelmi

Chris Wilhelmi offers his hot take for marketers on how to transform insights into influence at the register

5 mins

Avoiding paralysis by analysis with NRF’s Mark Mathews

Mark Mathews offers his hot take for marketers on how to transform insights into influence at the register

5 mins

From clicks to conversions with Snowflake’s Rosemary De’Aragon

Rosemary De’Aragon offers her hot take for marketers on how to transform insights into influence at the register.

5 mins

From proxies to purchase with Affinity Solutions’ Jonathan Silver

Jonathan Silver offers his hot take for marketers on how to transform insights into influence at the register.

4 mins

From isolation to connection with Affinity Solutions’ Stephanie Geno

Stephanie Geno offers her hot take for marketers on how to transform insights into influence at the register.

5 mins

Pairing privacy and performance with Samba TV’s Ashwin Navin

Ashwin Navin offers his hot take for marketers on how to transform insights into influence at the register

4 mins

From protection to performance with DoubleVerify’s Mark Zagorski

Mark Zagorski offers his hot take for marketers on how to transform insights into influence at the register

5 mins

Getting on the front foot with OpenAP’s Brittany Slattery

Brittany Slattery offers her hot take for marketers on how to transform insights into influence at the register.

2 mins

Measurement matters

The quest for cross-media measurement has continued to dominate chatter at industry events around the globe so far in 2023 – and the conversation is set to continue in Cannes. With measurement top of mind for marketers, The Drum catches up with Deirdre Thomas, chief product officer at Nielsen, to get the low down on the latest happenings from Cannes and explore how the measurement narrative and solutions are evolving to help solve for the future.

5 mins

Why haven’t advertisers embraced the full potential of digital audio yet?

The Drum’s opinion editor John McCarthy gathered industry experts to take a detailed walk through the burgeoning world of digital audio to understand why advertiser interest doesn’t yet match consumer habits.

49 mins

Tech for collaboration

Consumer expectations change. New channels erupt and disrupt. Audiences become more distributed across media. Clients demand more from their agencies. Agencies evolve and adapt. The marketing landscape is an ever-evolving sphere of influence, each impacting the other. The glue that ties everything together is best-in-class data, powered by technology to be able to build stronger connections and enhance collaboration between brands, agencies and creators, at scale. With further disruption ahead, agencies are figuring out how to differentiate – many looking to what is possible beyond media, creative and strategy – to build out their capabilities and position them for success to influence the always-on, digital world around them.

7 mins

Cut the bullshit not the creative

The Drum sits down with Sarah Shilling, EMEA EVP at Porter Novelli and WACL member, to explore the new notion of leaving our egos at the door, for creativity regaining its confidence and how it’s reflected in the work at Cannes this year.

5 mins