Haven Ventures is a venture capital company, specializing in funding and supporting innovative financial technology start-ups
The Challenges
Build a unique brand identity for a spin-off venture capital firm, Haven Ventures. Avoid traditional venture colors of blues and greens and traditional financial aesthetics.
The Solution
We completed the brand build in a month and a half, including a logo design, style guide, pattern exploration, typography, messaging hierarchy, and key value propositions.
The Outcome
Our branding was used in their fundraising deck with additional original graphic design. The firm subsequently raised $65 million in initial capital for their venture portfolio.