When Jay and Kevin founded J
While J. McLaughlin has a robust team dedicated to delivering exceptional customer service, their internal marketing team operates lean. With a smaller team in place, the company needed assistance in scaling its triggered email and text outreach campaigns. To support their ongoing efforts, J. McLaughlin decided to partner with Wunderkind.
Within weeks, J. McLaughlin increased online customer conversations while remaining true to its brand. Wunderkind made reaching current and potential customers at scale easy by engaging them in one-to-one messaging.
Since partnering with Wunderkind, J. McLaughlin has achieved an email conversion rate of 3-4x better than before, driving 16.31% of additional digital revenue. Additionally, through leveraging their first-party data, a quarter of J. McLaughlin’s revenue has been driven by email and text catalog modules.
“Looking back at the initial benchmark, we’ve far exceeded what we set out to do. Email capture was at the core at the beginning, but the development of SMS in triggered campaigns speaks to what Wunderkind can do. We found that being a small in-house team wasn’t a limitation in our partnership, as we were guided by their expertise.”
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