Jell-O launches Jigglevision social media campaign from Crispin Porter + Bogusky
Jell-O has launched a new social campaign developed by Crispin Porter + Bogusky, inviting fans to write “secret messages” that can only be decoded after buying a Jell-O snack pot.
The ‘Jigglevision’ initiative has been built around a dedicated Facebook app, where users can write a message which is concealed with a pattern.
Users can then share the note with friends via social networks or email, however they can only read the message through a Jell-O snack lid.
The campaign has also been supported by an interactive print campaign featuring a series of jokes where the punch lines can only be revealed through Jigglevision.
This activity follows a Jello-O campaign earlier this year from Crispin Porter + Bogusky to transform the #FML meme into something more positive – Fun My Life.
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Crispin Porter Bogusky
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