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AI-generated music

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4 min read
A glimpse into how marketers can help to shape an ethical AI music industry
Opinion
mikes hard lemonade campaign

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2 min read
Exhausted employees earn their sips of Mike’s Hard Lemonade on brand’s 25th anniversar...
VCCP
i am a nurse campaign

New

2 min read
Real nurses light up Times Square in Figs’ ‘I am a Nurse’ campaign
Healthcare Advertising
A mug of PG Tips

New

2 min read
Ad of the Day: PG Tips addresses a nation of tea drinkers for the first time in 8 years
Food & Drink
A Tunnock's Caramel Wafer bar against a white background

New

11 min read
We ask marketers: Which brands are too good to rebrand?
rebrand
Ashley Walters in Pg Tips ad

3 days ago

6 min read
Steve McQueen directs £12m PG Tips TV return starring Ashley Walters
Food & Drink
Financial Times

4 days ago

6 min read
Weekly AI Recap: Financial Times-OpenAI deal, Microsoft pours billions into Southeast Asia
AI
A close-up of a succulent plant

4 days ago

5 min read
Ditching the downward dog: How event marketers are redefining wellness
The Drum Network
A woman whistling

4 days ago

2 min read
Ad of the Day: Leo Burnett’s first spot for Confused.com is a joyous whistle-along
Ad of the Day
Surgeons looming over a patient

4 days ago

7 min read
What apps do with your health data when you're not looking
Opinion
An AI-generated advertising image shows a virtual influencer holding up a bottle of a Korean soft drink

4 days ago

6 min read
Why AI-created virtual avatars are the future of digital selling
The Drum Network
Model wearing green in tummy pain

4 days ago

4 min read
How embracing creativity transformed ‘boring’ Sanofi Consumer Healthcare
Health & Pharma 2024
Green macarons on a pink background. One of them is smashed

4 days ago

5 min read
Healthy cookies: Why it’s still so hard to get healthcare professionals to opt in
The Drum Network
Peloton

4 days ago

5 min read
The Drum's Daily Briefing: Peloton's uphill struggle, Guardian job cuts & Nokia revamp
Retail
Tropicana "Pulp Prenup"

5 days ago

2 min read
Tropicana aims to capitalize on summer wedding season with ‘Pulp Prenup’
Tropicana
Red 'caution' tape over a gate

5 days ago

6 min read
Compliance makes social media healthcare marketing hard – but creativity always wins
The Drum Network
Logan's Run
Premium Item

5 days ago

11 min read
Is it really survival of the cheapest in today’s adland?
Agency Advice
TikTok interface on mobile phone showing shared video content

5 days ago

6 min read
The Drum’s Daily Briefing: Universal Music & TikTok strike chord & Snapchat’s AI makeo...
Artificial Intelligence
The Drum Awards Marketing EMEA judging panel

5 days ago

3 min read
More than 60 CMOs gather in London to judge The Drum Awards for Marketing EMEA
The Drum Awards
Haaland in Clash of Cloans

5 days ago

1 min read
Ad of the Day: Erling Haaland becomes Clash of Clans character
Gaming
Two girls wearing cucumbers on their faces
Premium Item

5 days ago

3 min read
Why Boots decided to give health and beauty the same treatment
boots
Snoop Dog on someone's intercom camera with a Just Eat bag
Premium Item

5 days ago

6 min read
Just Eat’s brand boss on why its celebrity strategy continues to deliver
Just Eat
A syringe against a pink background

5 days ago

5 min read
The changing face of aesthetics: New legislation opens doors for responsible brands
The Drum Network
A man reads a newspaper while sitting in front of a wall covered in newspapers

5 days ago

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How to say something compelling in a world of headline-readers
The Drum Network

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