Little leaks are a reality that one in 3 women face, at some point in their lives
They often come about after child birth. But no one seemed to be talking about it.
We embarked on a major listening project, before working with key influencers to get the conversation going. We then built (and continue to build) our digital comms platform around the micro-insights gathered.
The #NOONETOLDME creative platform, highlighting all the things that go unsaid and encouraging women to share their own stories.
Results: 23% ECRM CTR; 500 stories shared in 6 weeks; IPSOS measures of femininity and relevance up YOY.