The media landscape has splintered, directing consumer attention towards niche, creator-driven channels
Over a remarkable 40-year legacy, Madden Media caters to over 200 travel and tourism organizations across the United States annually.
They offer a breadth of services, including Public Relations, Creative Production, Destination Intelligence, Media Buying and Martech, solidifying their leadership in this space.
In working with clients, the team leverages influencers who share deep relationships with their audiences. Their strategy -- rooted in a meticulous analysis of the media landscape -- empowers DMOs to harness authentic storytelling, social platforms and co-creation to promote destinations in fresh, engaging ways.
Madden’s overarching aim is to build a deeper resonance with the values of DMOs’ target audiences compared to older, more well-worn, ubiquitousstale advertising methods. By embracing various executions— from award-winning social media campaigns to activationsviral challenges and beyond—they leverage the organic nature of creator content. Their approach brings a fresh dynamic to promoting travel and tourism in the digital age.
The Challenge
The obstacle was crafting a robust, end-to-end solution capable of efficiently measuring the impact of their narratives. As the initiative scaled, the lack of a centralized solution threatened to bottleneck the process.
As we began to ramp up our efforts to bring stories from our destination to life with the help of content creators and social media influencers, it became clear we needed a trusted resource to source, vet and verify the work being completed to speak both internally and externally to the efficacy of our efforts.
A comprehensive solution with premier social API data would not only automate a significant portion of the workflow but also ensure the accuracy and reliability of the data being handled. Without this integrated system, the process risked becoming excessively manual, hindering scalability and imposing an unwanted workload on the team.
Delve into the challenges Madden faced in efficiently measuring the impact of their influencer-driven narratives and how they overcame these obstacles with a centralized solution.
Discover how Madden leveraged Tagger to adapt to algorithm shifts, craft engaging campaigns, and build deeper resonance with their target audience. Uncover the impressive results, insights, and strategies that contributed to the success of each campaign.
Download this exclusive case study and gain valuable insights into Madden Media’s innovative approach to Destination Marketing.
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