Regina Hall plays hide-and-tell in Lean Cuisine campaign, ‘You Have Good Taste’
In the new ads, the acclaimed actor and producer becomes the ‘voice of reason’ in the frozen aisle for those looking for taste without the calories.
Lean Cuisine, the beloved Nestlé-owned TV dinner brand, has brought some star power to its latest ad campaign, ‘You Have Good Taste.’ But here’s the twist: while you won’t see her, you’ll undoubtedly recognize her voice.
The one and only Regina Hall, the actor and producer known for The Best Man and Scary Movie franchises, has lent her unmistakable voice to the brand’s first new ad campaign in four years.
In what seems like scenes from a comedy sketch, shoppers at the grocery store discover they are not alone.
In each ad, women browsing meals in the freezer aisle get surprised by a boost of encouragement from “inside the freezer” when they reach for a Lean Cuisine. That boost is Hall’s voice, which appears out of nowhere to back their decision.
With titles like ‘Flavorful Not Calorie-full,’ ‘Ooh Saucy Five Cheese Rigatoni!’ and ‘Power Move!’, the campaign reminds viewers that Lean Cuisine’s portion-controlled meals are a smart choice. It also tackles negative self-talk and promotes body positivity by symbolically replacing inner voices that tell women they can’t enjoy a delicious meal without guilt.
The commercials, ideated and developed by VML New York, can be viewed on TV as well as on Lean Cuisine’s social and digital platforms.
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